HRBR Showcase
With all current restrictions and the desire to support local and independent makers and retailers, my friends at Custom Lane opted to curate an in-situ gift guide instead of the usual Christmas markets this year. They have asked me to document their physical gift guide, which is housed in a beautiful brass and ebonised oak shelf designed by GRAS, and create a series of still life images featuring the 25 participants. Now more than ever, creating effective imagery for online showcasing is increasingly important and I was delighted to help transform their physical showcase to a digital one.
When Dieny asked me to do this job, I instantly knew I wanted to feature their new concrete flooring and so all the still life imagery was created on the floor
HRBR Showcase
29th November 2020 – 17th January 2021 1 Custom Wharf, Edinburgh, EH6 6AL
Leith design hub, Custom Lane, presents a gift edit for Christmas 2020, featuring 25 local makers and independent retailers.
As we approach gifting season and in celebration of the wealth of outstanding product on offer within our local community, the project was conceived to support our audience in fulfilling their increased desire to shop locally and sustainably.
The edit features work by emerging and established contemporary practitioners and independent stores across the mediums of woodwork, product design, jewellery, ceramics, glass, photography, printed matter, skincare, cloth and botanicals.
At what is a hugely testing time, the community’s support will be keenly felt by these wonderfully creative, adaptive and resilient individuals and teams.
The full edit can be viewed at our reception retail unit, HRBR. The items featured are display only, with the place of origin of each piece noted. Purchase is made directly through the maker or store, to ensure they recoup the full proceeds of each sale.








Participants include:
Instrmnt -Applied Design (I-AD) / Ruth Leslie / Studio Brae / Object Company / Samuel Sparrow / MODM / Bon Tot / Lifestory / Bare Bones / Lina Wil / Artem Luxe / Borja Moronta / Freya Im / Julia Pustovrh / Daniel Brophy / Boom Saloon / PYRUS / Golden Hare Books / Mothership / Roisin Connolly / Catalog / treen / Aperçu / Gabriela Silveira / The Village School
To document the unit, we agreed on using ambient light to keep the digital experience as close as possible to the original.
For more information, contact Dieny Itoe: dieny@customlane.co